I'm currently working on Dearflow, a new AI workflow automation tool.

I build tools and software that removes friction from creation—intuitive systems that extends human thought, unlocking new possibilities and enabling people to achieve what was once hard or impossible.

To that end, I am a generalist that approaches systems from first principles, understanding systems at their core to shape how we build and live with computers all around us.

Some of my writing:

Growth for Startups

A practical guide to startup growth through product-market fit, growth channels, conversion, and A/B testing.

Startup Business Model and Pricing

Learn the business models and pricing strategies behind billion-dollar startups, with insights from YC’s top 100 companies.

How to set KPI and Prioritize your Time

How to set KPIs and prioritize tasks to accelerate early startup growth and reach product-market fit faster.

How to get your first Customer

How founders can get their first customers through unscalable tactics, hands-on sales, and focused outreach.

Previously, I worked at Gojek, Shopee, Ministry of ICT, and Harian Kompas. I was also selected to represent my country in G20 program in the past to participate in AI Robotic program collaborating with international peers on cutting-edge technology.

I recently graduated from Binus University in Computer Science and Economics, I taught top-selected students in the Ministry of Education and Culture of the Republic of Indonesia, wrote my thesis on OpenAI, and am also a classical guitarist who enjoys playing music with others

Other interests: math, physics, reading, chess, and rubik's cubes.